LOCALS ONLY – LEVI’S LOCAL HEROES INTRODUCES SOREN
Video created for “Local Heroes” campaign of the new Levi’s Streetwear collection.
A portrait of individuals who go for a hands-on approach to doing things and living life, this chapter zooms in on a party phenomenon that’s as huge as it is nasty and loud: Welcome to “Nasty Mondays”, an infamous night at The Apolo which sees some 1,500 people party hard every week.
Initiated by old-school skaters, tattoo lovers, self-proclaimed “mad minds”, and amateur DJs Soren Manzoni and Max Ochoa aka Mad Max, Nasty Mondays has been going strong for half a decade.
What started out in one of the worst streets of town back in 2005 soon took over the city with its musical onslaught: Mixing the wildest sonic cocktail imaginable to initially “kill the nightlife scene”, as Manzoni puts it, they soon attracted skaters, surfers, thirsty locals and visiting students with their eclectic blend of 80s new-wave, grunge, punk, electro and rockabilly.
It honestly doesn’t get much nastier than this. Click on the image or here to watch the video: http://vimeo.com/34550578
Official Web-Site
Video created for "Local Heroes" campaign of the new Levi's Streetwear collection. A portrait of individuals who go for a hands-on approach to doing things and living life, this chapter zooms in on a party phenomenon that’s as huge as it is nasty and loud: Welcome to “Nasty Mondays”, an infamous night at The Apolo which sees some 1,500 people party hard every week. Initiated by old-school skaters, tattoo lovers, self-proclaimed “mad minds”, and amateur DJs Soren Manzoni and Max Ochoa aka Mad Max, Nasty Mondays has been going strong for half a decade.
Nasty Mondays started in the year 2005 in Barcelona, by Max and Soren - local celebrities, mad minds, blonde lovers and tattoo addicts! With their fable to indie and electro rock, they started with a party series that did not exist like that in Barcelona before. Constantly reinventing themselves, with new themes, bands playing live, different locations and becoming crazier each time, they have managed to establish their base within Barcelona, and have toured in Denmark, Sweden, Germany, Austria, Holland or the United States.
Nasty Mondays Barcelona has positioned itself as a benchmark in the music scene and socio-cultural Catalan capital. An artistic movement that has laid the foundations for a new concept of leisure, music, design, photography, film, extreme sports, creativity, fashion and trends.